‘Shift by Frankie Jo’ was born from my desire to open my wardrobe, choose an outfit, and go and live my greatest life with style, ease and comfort. Over the years I’ve said no to invitations because I didn’t have anything to wear that I felt comfortable or confident in. Writing that last sentence makes me sad, thinking of all the things I’ve missed. For me, being plus size, I already felt uncomfortable in my body so to then have to wear clothes that would gape, pull and not sit properly, and were definitely not my style always made me feel uneasy and just a little bit worse in myself.
My road to launching ‘Shift by Frankie Jo’ has been long, and at times really frustrating. I knew nothing of the fashion industry or where to start. I knew what I wanted in clothing but was always disappointed when I wasn’t able to find it . Australian made has always been important to me. We have such a rich history in the clothing manufacturing industry, and I knew it was my best option. My first patternmaker Liz was an amazing help and she gave me the confidence and reassurance to keep moving forward with my vision. Liz taught me about fabrics, different seams and how pattern pieces are put together. But, I still needed someone in the industry that could not only make and digitise patterns, but also knew the manufacturing process. Enter Mel, a seasoned, knowledgeable and capable person who has been in the fashion industry for years. Mel is my lifeline in this crazy journey, and she continues to support and encourage me. I will be forever grateful to Liz and Mel for their generosity in sharing their wisdom, knowledge, experience and their friendship.
My family and friends have always loved and accepted me, just as I am, and finally I do too. Spending time with my loved ones is filled with love and laughter and pure joy. I am so lucky to have these people in my life. I definitely won the family and friends lottery. My parents always taught me to take pride in whatever I do, and to always do my best. My husband has loved me through all the sizes and continues to be my greatest support.
I wanted to look good but I need to feel comfortable. ‘Shift by Frankie Jo’ clothing has generous fit and are made from natural fibres that are breathable and so comfortable to wear. Our classic timeless styles will be in your wardrobe for years to come allowing you to look good and feel even better. I am so proud of ‘Shift by Frankie Jo’.
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We are Shifting to produce body positive clothing that makes you feel and look great . Shift by Frankie Jo has created a clothing range that is timeless,versatile and so easy to wear.Designed and made in Australia for the everyday woman.